Privacy Policy

Last updated: January 14, 2026

SELION.AI ("we", "our", or "us") is committed to protecting your privacy with industry-leading security practices. This Privacy Policy explains how we collect, use, and safeguard your information when you use our AI-powered wardrobe management application. Your trust is paramount to us, and we handle your data with the utmost care and transparency.

1. Information We Collect

1.1 Information You Provide

• Account Information: When you authenticate with Google Sign-In, we securely receive your name, email address, and profile photo. This information enables personalized service delivery and account management.
• Wardrobe Photos: High-quality images of your clothing items that you upload to create and manage your digital wardrobe. These photos are stored securely and used exclusively for wardrobe management features.
• Portrait Photos: Personal photos you provide for our AI-powered virtual try-on technology. These images are processed with enterprise-grade security and used solely to generate personalized outfit visualizations.
• Outfit Collections: Custom outfit combinations, styling preferences, and wardrobe organization data you create within the application.
• User Preferences: Settings, notification preferences, and customization choices to optimize your experience.

1.2 Automatically Collected Information

• Device Information: Device model, operating system version, unique device identifiers, and hardware specifications to ensure optimal app performance.
• Usage Analytics: Interaction patterns, feature utilization metrics, session duration, and engagement data to continuously improve our service quality.
• Performance Data: Application performance metrics, load times, and technical diagnostics to maintain premium service standards.
• Crash Reports: Automated error logs and technical diagnostics when the app encounters issues, enabling rapid bug resolution and stability improvements.

2. How We Use Your Information

• Service Delivery: To power our advanced wardrobe management platform and AI virtual try-on technology, providing you with seamless, intelligent outfit recommendations and styling solutions.
• AI Processing: Your photos undergo sophisticated AI analysis using state-of-the-art machine learning models to generate photorealistic virtual try-on visualizations and personalized styling recommendations.
• Cloud Synchronization: To enable seamless cross-device synchronization, ensuring your wardrobe, outfits, and preferences are accessible anywhere, anytime.
• Product Enhancement: To continuously refine our algorithms, enhance user experience, and develop innovative features that elevate your fashion journey.
• Personalization: To tailor content, recommendations, and notifications based on your style preferences and usage patterns.
• Security & Support: To maintain platform integrity, prevent fraudulent activity, and provide responsive customer support.
• Communications: To deliver important notifications about your outfits, new features, security updates, and subscription information.

3. Data Storage and Security

We leverage enterprise-grade Google Firebase infrastructure to ensure maximum security and reliability:

• Firebase Authentication: Military-grade authentication system with OAuth 2.0 protocol, providing secure, seamless sign-in experiences.
• Cloud Firestore: Enterprise-level encrypted NoSQL database with automatic scaling, real-time synchronization, and 99.99% uptime guarantee for your wardrobe data.
• Cloud Storage: Bank-level secure storage infrastructure with automatic geo-redundancy, ensuring your photos are protected against data loss.
• End-to-End Encryption: All data transmission utilizes TLS 1.3 encryption protocols, the highest standard in the industry.
• Regular Security Audits: Our infrastructure undergoes continuous security assessments and penetration testing to maintain premium protection standards.

We implement multi-layered security protocols including encryption at rest, encrypted data transmission, secure API endpoints, and regular vulnerability assessments. Your data is protected by the same security infrastructure trusted by Fortune 500 companies worldwide.

4. Third-Party Services

We partner with industry-leading service providers to deliver premium functionality:

• Google Sign-In: Industry-standard OAuth 2.0 authentication for secure, frictionless access. Google Privacy Policy
• Google AdMob: Premium advertising platform for free tier users, featuring contextually relevant, non-intrusive advertisements. Google Privacy Policy
• Google Play Billing: Secure payment processing infrastructure with PCI DSS compliance for subscription management. Google Privacy Policy
• Firebase Services: Comprehensive backend infrastructure powering real-time synchronization, cloud storage, and analytics. Firebase Privacy Policy

All third-party services are carefully vetted and comply with GDPR, CCPA, and international data protection standards.

5. Advertising

Free tier users experience thoughtfully curated advertisements powered by Google AdMob, ensuring relevance while maintaining a premium user experience. AdMob may collect anonymized data to deliver personalized advertising based on your interests.

Premium subscribers enjoy a completely ad-free experience with uninterrupted access to all features.

You maintain full control over personalized advertising and can opt out at any time through your device privacy settings (Settings → Privacy → Advertising).

6. Your Rights

We respect your data ownership and provide comprehensive control over your information:

• Right to Access: Request and receive a complete copy of all your personal data in a portable, machine-readable format within 30 days.
• Right to Delete: Permanently delete your account and all associated data instantly through the app (Profile → Settings → Delete Account). This action is irreversible.
• Right to Export: Download your complete wardrobe data, outfit collections, and preferences in standard formats for backup or migration purposes.
• Right to Rectification: Update, correct, or modify your personal information at any time through your profile settings.
• Right to Opt-Out: Disable personalized advertising, marketing communications, and analytics tracking through device and in-app settings.
• Right to Data Portability: Transfer your data to alternative services using our export functionality.

To exercise any of these rights, visit your Profile settings or contact our support team. We respond to all requests within 48 hours.

7. Data Retention

We maintain your data with the following retention policies:

• Active Accounts: Your data remains accessible as long as your account is active and in good standing.
• Account Deletion: Upon account deletion, all personal data, photos, outfits, and profile information are permanently and irreversibly deleted within 30 days, in compliance with international data protection regulations.
• Backup Data: Encrypted backups are retained for 30 days for disaster recovery purposes, then permanently erased.
• Legal Compliance: Minimal anonymized data may be retained for legal, tax, or regulatory compliance as required by law.

8. Children's Privacy

SELION.AI is designed for users aged 13 and above. We are committed to protecting children's privacy and do not knowingly collect, store, or process personal information from individuals under 13 years of age.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected]. We will promptly investigate and delete such information within 48 hours.

9. International Data Transfers

Your data may be processed and stored in data centers globally to ensure optimal performance and reliability. All international data transfers comply with GDPR, CCPA, and applicable data protection frameworks, utilizing Standard Contractual Clauses and appropriate safeguards.

10. Changes to This Policy

We continuously evolve our privacy practices to maintain the highest standards of data protection. Any material changes to this Privacy Policy will be communicated through:

• In-app notifications highlighting key updates
• Email notifications to registered users
• Updated "Last updated" date at the top of this document

Continued use of SELION.AI after policy updates constitutes acceptance of the revised terms. We encourage you to review this policy periodically.

11. Contact Us

Our dedicated privacy team is available to address any questions, concerns, or requests regarding your data:

• Email: [email protected]
• Response Time: We respond to all privacy inquiries within 48 hours
• Data Protection Officer: Available for GDPR-related inquiries and data subject requests

We are committed to transparency and maintaining your trust. Your privacy concerns are our top priority.